Since 2000, Fairprice has supported the Boys’ Brigade Sharity Gift Box (BBSGB), a long standing charity project aimed at spearheading the spirit of caring and sharing with those in need through the fulfilling of special wishes for beneficiaries.

Every year, FairPrice rallies our customers in helping to fulfil these wishes through donations of daily necessities and gifts. In turn, thousands of needy families look forward to the BBSGB to fulfil their Christmas wishes.

FairPrice has contributed to this project by:

• Offering 14 of its stores as donation points for the public to donate items
• Constructing giant donation boxes for collection of donated items
• Creating an online donation platform on FairPrice Online to facilitate online donations
• Outright cash donations to the project

In the four years from 2007- 2010, FairPrice has supported the project in reaching out to 114,420 beneficiaries and fulfilling some 78,000 wishes of the less fortunate.

“To show our further support, Foundation has also donated S$50,000 to assist in this project”

Apart from donating in forms of cash, FairPrice Foundation also donates FairPrice vouchers. At FairPrice we see the provision of food and other daily essentials as the most direct way to help needy individuals and families cope, especially during economic downturns.

The NTUC FairPrice Food Voucher Scheme was first launched in 2002 where S$1 million of FairPrice vouchers were given to help needy families copy with the economic downturn. Under this scheme, the vouchers were distributed to needy families mainly through the Advisors of the Grassroots Organisations. To date, a total of S$10 million worth of FairPrice vouchers have been distributed under this scheme.

In August 2010, Fairprice partnered The National Council of Social Service (NCSS) to launch a discount scheme that enables Voluntary Welfare Organisations (VWOs) to order essential non-promotional items directly from FairPrice Online at a 2% discount off their purchases.

In addition, VWOs who have signed up for the scheme can indicate specific items that their beneficiaries require, so that members of the public may purchase the specified items online and donate them to a VWO of their choice.

More than 60 VWOs have signed up for the scheme such as Cheshire Home who expects to make significant savings on their $90,000 per annum budget for food and household items.

The "Breadwinners – We Care, U Care" Campaign, was a joint initiative in 2011 between FairPrice and NTUC U Care. The two-week campaign encouraged FairPrice customers and members in the labour movement to show their support for low-income workers coping with the rising cost of living.

With every loaf of FairPrice housebrand bread sold at FairPrice stores during the campaign, FairPrice Foundation donated $5.

The 2012 campaign raised a total of $1.5 million, and this went to the NTUC U-Care Fund. This fund provides assistance programmes to help low-income members cope with the rising cost of living.

FairPrice has partnered the Association for Persons with Special Needs (APSN) to offer their students aged 13 years and above vocational training in retail.  As part of a broader course in hospitality, food and beverage and retail, selected APSN teachers from the school were provided with free training by the FairPrice Training Institute. The training covered the basics of supermarket operations in order that they could then train their students.

To facilitate this training, FairPrice provided APSN with a wide range of merchandising, marketing and pricing materials in order that they could convert a classroom into a retail training room and provide students with a simulated supermarket set up in which to learn.

Through this initiative, FairPrice hopes to help students with special needs gain skills that can help them secure employment in a range of different roles in the workforce.